Lawbreakers studio boss, Cliff Bleszinski, is not worried about initial low sales

Lawbreakers have been out for a few days now, but the sales numbers just aren’t there yet. It did not launch among the top 100 on Steam, which is something that even Battleborn cannot “brag” about. The developer of Lawbreakers, BossKey, does not seem too worried, which in a world where we are used to huge initial sales that drop over time might seem weird.

The boss of BossKey, Cliff Bleszinski says that “it’s a marathon not a sprint,” taking into consideration the development of games such as League of Legends, which practically started its life as a Warcraft 3 mod, before growing to the behemoth that it is today. “I’d rather be the underhyped game that slowly ramps up into something that people adore than something that comes out with way too much hype that there’s a backlash for, which is why I think the Steam reviews are so positive,” he says.

He continues discussing the traditional idea of AAA games. The attitude of BossKey has been one of trying to find a niche for themeselves, in the area that they called AA. As Cliff says, they are not under pressure by any investors to make huge day one sales, but they are “trying to forge a new model here, which is the tortoise versus the hare.”

The game peaked at 3k on the launch night, which turned out to be a 60% reduction when compared to the beta numbers. This is surprising as well, since the game is practically half the price of its competitors. Bleszinski’s positive attitude is commendable, but if things don’t go the way he expects, Lawbreakers might turn into a bit of a fiasco. Here’s to hoping!